With
the development of the computer came automation and
a re-definition of forms, their usage, and design. However,
in many more areas that we care to admit, we are still
relying on paper-based and paper-filled forms.
We
have been at the forefront of forms design since the
1980's. Our designs (and re-designs) have given new
definition and identity to the corporations we worked
with. In many instances, our solutions were incorporated
wholesale.
What
we offer your company, or yourself, as the owner of
a small or medium-sized business, is development of
a corporate image (also known
as identity or branding). In a nutshell,
when your customers receive, read, or fill out forms,
they immediately will be aware that these are your
forms, via a graphic style and use of corporate logos.
In some of the examples we show you, it becomes apparent
right away that in each case the company (that owns
the form) can literally be identified at a glance -
without reading or delving into the form's content.
That's what we aim for: forms that define your
company, and help your customers
identify you without any ambiguities. And that's good
business. It's also only the first step in making your
company readily identifiable in the marketplace.
Designing
forms is not only a science, but an art. Just as an
architect arranges rooms and lays out a house's floor
plan, so do forms need to be perfectly attuned to the
informational needs of your corporation and your customers. Forms are only
as good as what they collect from the person who fills
them out. The more intuitive the questions are, the
easier it is for the person (filler) filling them out.
You cannot afford to have the filler stop and think,
or try to figure out your intentions - the questions
should be obvious and the filler should have the answers.
The less time the filler spends, the happier he or she
is, and the faster you get your information. And it's
more accurate too.
Well,
seeing is believing. Please browse, and feel free to
ask us for suggestions. We will also show you examples
of "before-and-after" cases.
